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河南广电:在推动文化繁荣兴盛中出圈出彩

2021-11-21 17:45:47作(zuo)者/来源(yuan):光明日报客户端

今年(nian)以来(lai),河(he)南(nan)省广(guang)播电(dian)视(shi)局大力(li)(li)弘扬优秀传统文化(hua),努力(li)(li)打(da)造新时代精品力(li)(li)作,为推动文化(hua)繁(fan)荣兴盛贡(gong)献(xian)了广(guang)电(dian)力(li)(li)量。《唐宫夜宴》等“中国节日”系(xi)列节目(mu)连(lian)续出圈爆圈,电(dian)视(shi)剧《花开山(shan)乡》《红旗渠》接连(lian)登(deng)陆央视(shi)一套“黄金档”,被业内人(ren)士誉(yu)为“河(he)南(nan)广(guang)电(dian)现象”。

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近年来,河(he)南(nan)省广(guang)播(bo)电(dian)(dian)视局(ju)坚守正能量的(de)总(zong)要求(qiu),指导(dao)全省广(guang)电(dian)(dian)行业扎根中(zhong)原(yuan)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)沃(wo)土,深入挖掘黄河(he)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)蕴含的(de)时(shi)代价值(zhi),在仰韶文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)、河(he)洛(luo)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)、殷商文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)、三国文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)、古(gu)都文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)、文(wen)(wen)(wen)(wen)(wen)字文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)、功夫文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)等(deng)(deng)传统文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)题材上精准发力,在文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)遗(yi)产(chan)、文(wen)(wen)(wen)(wen)(wen)物(wu)考古(gu)、文(wen)(wen)(wen)(wen)(wen)学艺术(shu)、典籍著作、传统节(jie)日(ri)、人文(wen)(wen)(wen)(wen)(wen)风俗等(deng)(deng)方面深耕细作,《汉字英雄》《成语英雄》《梨园春》《武(wu)林风》《华豫之门(men)》等(deng)(deng)优秀文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)类节(jie)目(mu)不(bu)断涌现(xian)、竞(jing)相出(chu)彩。特别是今年春节(jie)以来,河(he)南(nan)广(guang)播(bo)电(dian)(dian)视台先后(hou)推出(chu)《唐宫(gong)夜(ye)宴》《元(yuan)宵奇(qi)(qi)(qi)妙夜(ye)》《清明奇(qi)(qi)(qi)妙游》《端(duan)午(wu)奇(qi)(qi)(qi)妙游》《七夕奇(qi)(qi)(qi)妙游》《中(zhong)秋奇(qi)(qi)(qi)妙游》《重(zhong)阳(yang)奇(qi)(qi)(qi)妙游》等(deng)(deng)“中(zhong)国节(jie)日(ri)”系列节(jie)目(mu),连续(xu)出(chu)圈爆圈,持续(xu)受到广(guang)泛关注和好评,产(chan)生了强烈社会反响。

“中国节日”系列节目坚持创(chuang)意驱动(dong)、美学(xue)引(yin)(yin)领、艺术点亮、科技赋能,把优秀传(chuan)统文(wen)(wen)(wen)化变成(cheng)看得见、摸得着、可体验(yan)的融(rong)媒产品,不断推(tui)动(dong)优秀传(chuan)统文(wen)(wen)(wen)化创(chuang)造性(xing)转(zhuan)化、创(chuang)新性(xing)发(fa)展,使优秀传(chuan)统文(wen)(wen)(wen)化的吸引(yin)(yin)力(li)、感染力(li)、影响力(li)更加彰(zhang)显。7月16日,国家广播电视(shi)总局在郑州召开“中国节日”系列节目暨文(wen)(wen)(wen)化节目创(chuang)作座谈会(hui),总结推(tui)广河南广电成(cheng)功经验(yan),在全国文(wen)(wen)(wen)化文(wen)(wen)(wen)艺界引(yin)(yin)发(fa)热议和深(shen)度研究。

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重大(da)题材电(dian)视(shi)剧(ju)接连登陆央视(shi)一套“黄金档”,进(jin)一步讲好(hao)河南(nan)故事、奏响河南(nan)强(qiang)音。“没(mei)有优秀作品(pin)(pin)(pin),其他事情搞得(de)再热闹(nao)、再花哨,那也只是(shi)表面文(wen)章”。河南(nan)省广播电(dian)视(shi)局按照“找准选题、讲好(hao)故事、拍出精(jing)品(pin)(pin)(pin)”的(de)要求,狠抓(zhua)重大(da)现(xian)实(shi)、重大(da)革命、重大(da)历(li)史题材电(dian)视(shi)剧(ju)创作生产。今(jin)年(nian),河南(nan)广电(dian)紧紧围绕庆祝建党百年(nian)这条主(zhu)线,着(zhe)力(li)(li)为(wei)(wei)国家写史、为(wei)(wei)民族塑像、为(wei)(wei)时代铸魂、为(wei)(wei)中原出彩,推(tui)出了一批反映(ying)时代新气象(xiang)、讴歌人民新创造、具有中原风格中原气派的(de)电(dian)视(shi)剧(ju)精(jing)品(pin)(pin)(pin)力(li)(li)作,实(shi)现(xian)了河南(nan)电(dian)视(shi)剧(ju)在进(jin)军“高原”、勇攀“高峰”征途上(shang)的(de)历(li)史性(xing)突(tu)破。

展现乡村振兴这一重大国(guo)家战略的(de)(de)电(dian)视剧(ju)《花开山乡》,入选中(zhong)宣(xuan)部、国(guo)家广播电(dian)视总局(ju)庆祝(zhu)中(zhong)国(guo)共产党(dang)成立(li)100周年优秀电(dian)视剧(ju)展播剧(ju)目,并于8月29日在央视一套(tao)“黄(huang)(huang)金(jin)档”播出;传承弘扬红旗渠精神(shen)的(de)(de)电(dian)视剧(ju)《红旗渠》,于10月17日也在央视一套(tao)“黄(huang)(huang)金(jin)档”播出;目前(qian),由河(he)南(nan)、西(xi)藏两(liang)地联合打造的(de)(de)国(guo)家广播电(dian)视总局(ju)脱贫(pin)攻坚重点电(dian)视剧(ju)《雪线》和近代革命题(ti)材电(dian)视剧(ju)《红星1934》已经杀(sha)青,即将播出。这都是(shi)讲好河(he)南(nan)故事、传播河(he)南(nan)“好声音(yin)”的(de)(de)重要载体。

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广(guang)(guang)播(bo)(bo)电(dian)(dian)视和网络视听媒体(ti)深度融(rong)合(he),不断为文(wen)(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)文(wen)(wen)(wen)(wen)(wen)(wen)创融(rong)合(he)释(shi)放(fang)新(xin)(xin)(xin)动(dong)(dong)能(neng)、培育新(xin)(xin)(xin)业态(tai)。为落实河(he)南(nan)(nan)(nan)省(sheng)委作出(chu)的“实施(shi)文(wen)(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)文(wen)(wen)(wen)(wen)(wen)(wen)创融(rong)合(he)战(zhan)略(lve)”的部(bu)署,河(he)南(nan)(nan)(nan)广(guang)(guang)电(dian)(dian)找准定位、主动(dong)(dong)介入,在文(wen)(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)文(wen)(wen)(wen)(wen)(wen)(wen)创融(rong)合(he)战(zhan)略(lve)中展示(shi)了新(xin)(xin)(xin)担当(dang)、新(xin)(xin)(xin)作为。河(he)南(nan)(nan)(nan)省(sheng)广(guang)(guang)播(bo)(bo)电(dian)(dian)视局实施(shi)加快推(tui)进广(guang)(guang)播(bo)(bo)电(dian)(dian)视媒体(ti)深度融(rong)合(he)发(fa)展三(san)年行动(dong)(dong)计划,支持(chi)各(ge)级广(guang)(guang)播(bo)(bo)电(dian)(dian)视播(bo)(bo)出(chu)机构更(geng)名或增设文(wen)(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)频(pin)率频(pin)道,组织开展老(lao)家河(he)南(nan)(nan)(nan)、天下黄(huang)河(he)、华夏古都、中国功夫等品牌宣传推(tui)介,引导广(guang)(guang)电(dian)(dian)视听媒体(ti)贯(guan)通文(wen)(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)文(wen)(wen)(wen)(wen)(wen)(wen)创资(zi)源端(duan)(duan)、创意研(yan)发(fa)端(duan)(duan)、生产经营端(duan)(duan),着(zhe)力(li)释(shi)放(fang)新(xin)(xin)(xin)动(dong)(dong)能(neng)、培育新(xin)(xin)(xin)业态(tai)。河(he)南(nan)(nan)(nan)广(guang)(guang)播(bo)(bo)电(dian)(dian)视台推(tui)动(dong)(dong)“中国节(jie)日”系列(lie)节(jie)目融(rong)合(he)化(hua)传播(bo)(bo)、社交(jiao)化(hua)互动(dong)(dong)、IP化(hua)运营,不仅其自(zi)主开发(fa)的文(wen)(wen)(wen)(wen)(wen)(wen)创产品圈粉热卖(mai),还带动(dong)(dong)了全省(sheng)文(wen)(wen)(wen)(wen)(wen)(wen)化(hua)旅(lv)(lv)游消(xiao)费。

据携程数据统计,《端午奇妙游》播(bo)(bo)出后,郑州首(shou)次(ci)入围(wei)端午热(re)门前十目(mu)的(de)地;《中秋奇妙游》播(bo)(bo)出后,河南成(cheng)为国庆期间热(re)度提升最快的(de)目(mu)的(de)地,在携程平台(tai)的(de)预订(ding)量(liang)较去年同期提高(gao)127%。郑州市(shi)广播(bo)(bo)电视(shi)台(tai)举办“三(san)座城(cheng) 三(san)百里 三(san)千年”大(da)型直(zhi)播(bo)(bo)活(huo)动,累计播(bo)(bo)放(fang)量(liang)达到4.5亿次(ci),为建设郑汴(bian)洛(luo)国际文(wen)化旅游目(mu)的(de)地和黄河文(wen)化旅游带,发挥了重要的(de)“引流”作用(yong)。洛(luo)阳市(shi)广播(bo)(bo)电视(shi)台(tai)开展“云(yun)赏牡丹 花(hua)开满屏”、乡村旅游文(wen)化节、汝阳杜鹃文(wen)化节系列直(zhi)播(bo)(bo),形成(cheng)了“古今辉映 诗和远(yuan)方(fang)”的(de)文(wen)旅品牌。(光(guang)明日报(bao)全媒(mei)体记者 王胜昔)


[编辑:李璐    审核:褚(chu)文娟]